ArtSmith: Marketing Your Fine Art

e-book: Marketing Your Fine Art
Theresa Lütge-Smith

There are many opportunities available to you to promote your work in today's fine art marketplace. Avenues to explore include exhibition opportunities with art galleries and initiating independent shows at venues frequented by art lovers; sales from Ad Agencies, Private Collectors, Design Firms, Corporations, Publishers, Architects, Interior Designers and Textile Printers; as well as publication of your work in magazines, journals, catalogues and books.

Commercial Opportunities
Many commercial artists are finding artistic expression and representation for their work in the fine art market. Commercial service buyers visit gallery and museum exhibitions, as well as independent shows looking for new artists, fine art photographers and illustrators to commission for their commercial assignments. Showcasing your fine art, photographs and illustrations in an online gallery allows potential buyers to browse a wide range of your work.

Corporate Opportunities
This is art that decorates the public and private spaces of corporatons; even small to medium sized companies are entering the marketplace for visually arresting artworks for display in offices, foyers, reception areas and board rooms. Because business today places a high premium on image, the pictures hanging on office walls say more about the company and its culture than a heavy corporate brochure. There is also a growing demand for original art in restaurants, hotels and other public spaces. Many invest in original paintings and sculptures to add to their corporate art collections and to display in their office space and in-house art gallery. Employers today want to create pleasant work environments for their staff as part of an overall employment incentive package; interesting art creates an ambience that reduces stress, stimulates the imagination and gets the creative juices flowing, thus increasing productivity.

Domestic Market Opportunities
This is art that hangs in the home, with sales most often through a gallery or interior designer.

The e-book DIY Tutorial "Marketing Your Fine Art" discusses

* How to sell your artwork
* The Artist's Portfolio
* Agents and Dealers
* Selling to and through Galleries
* Selling through Art Shows
* Selling your art on the Internet
* Art Commissions
* Specialization in Corporate Artwork
* Specialization in Commercial Artwork
* Legal Considerations
* Packing and Shipping Artwork

Contact Theresa to order.